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Karishma Gulyani

Karishma is an engineer turned fashion stylist and writer who loves talking about trends as much as eating desserts. Gucci, Ranveer Singh, salted caramel ice-cream and lipsticks make up four chambers of her heart. Like Karishma's story? Drop her a line in the comments section below.

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5 Indian Brands Making T-Shirts Cool Again

Image Courtesy: Urban Flux/Instagram

As our style language continues to revolve around the ideals of comfort, there’s little that can top the simplicity, timelessness, and ease of a t-shirt. Well, no doubt that it remains an everyday style staple. And with pop culture references, catchy slogans, and distinctive graphics keeping the chicness level of the current t-shirt ecosystem up, it’s time for us to update our wardrobe with the effortlessness and sassiness of this staple. Ahead, discover five Indian brands that we are currently obsessing over for their jaw-dropping t-shirt styles. I promise you’ll too fall in style with each of them.

Motherland

Uttarakhand T-shirt Motherland India
Uttarakhand T-shirt

When a pop culture, subculture, and counterculture platform such as Motherland features a ‘superstore’, you accept nothing but extraordinary versions of everyday things that’ll help you look good, feel good, and well, fly the flag in style. From unisex tees with national and regional motifs to tricoloured totes, from badges to stationary and super snacks – the collections on Motherland Superstore feature modern, India-inspired gear based on the philosophy of ‘retail remix’. And amidst this all, their latest drop is a limited-edition Uttarakhand t-shirt that’s designed by Motherland’s long-time friend, Reshidev, and evokes the Thangka Art with its bold and impactful use of colour.

STORM

Storm’s collection of parody t-shirts is a true delight for all those who love fashion and snappy catchphrases. Yes, that does include us! And we have our eyes set on the ‘SABYASEXY’ t-shirt. What about you?

Kulture Shop

Don't Mess With Me T-shirt Kulture Shop
Don’t Mess With Me T-shirt, Art by Jas Charanjiva

Essentially a curated collection of Indo-Global graphic artists, Kulture Shop believes in a world where art is relatable and affordable to own for everyone, thereby challenging the traditional notions of the art world. For this, a vast collection of lifestyle products (including art tees) act as a canvas for their bold, fresh, and often thought-provoking art. And each Art Tee includes the artist’s name inside the yoke of the t-shirt, with a hang-tag providing the artist bio plus the story behind the printed art in line with their philosophy of ‘Support The Artist’; a supremely phenomenal act of accreditation that all clothing labels need to follow.

URBAN FLUX

With the ideology of social impact through music and design, Urban Flux’s collection of gender-neutral t-shirts serve up counterculture through digital prints and abstract designs. And as part of their social impact movement, the proceeds from their latest t-shirt collaboration with BOSHED will go towards getting school supplies for underprivileged kids of Goa Outreach.

HUEMN

We have all known Huemn for its distinct, fearless, and unapologetic aesthetics and genre-defying creations, which is why this list wouldn’t be complete without their one-of-a-kind t-shirt styles. And while their last drop of signature oversized, gender-neutral t-shirts paid homage to their forever muse, Charles Bukowski, on his 100th birth anniversary, their recently launched t-shirt collection interprets the Great Indian Media Circus of 2020. Well, the news (t-shirt) is officially selling!

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