If I was to describe Gucci’s Creative Director Alessandro Michele to a stranger, I would say he’s like an Italian fashion mafiaso meets Banksy meets eccentric psychic. Perhaps that’s why his work is so endearing to a generation that doesn’t believe in labels, definitely not the singular ones. Michele sees every artistic aspect of the fashion house with a new perspective which has given it the peculiar personality that’s part whimsical and part adroit. And almost everything is born of collaborations, which I love (I wrote about my favourite ones here) but the one project I have been following very keenly for almost a year is the Gucci Art Walls project which was introduced last year to celebrate the launch of Gucci Bloom fragrance. Since then, several of Michele’s favourite collaborators (including his creative twin-soul – Ignasi Monreal) have painted many cities red, blue, green and all shades of love.
You could blame my fascination with this project partly to my almost-a-decade long stint in advertising which makes me appreciate non-advertising-looking campaigns that much more So here’s every wall from the Gucci Art Walls project. Feast your eyes.
GUCCI x ALEX MERRY IN SHANGHAI, LONDON, NEW YORK, MILAN & HONG KONG
Gucci Décor Art Wall, Shanghai. All illustrations by British artist Alex Merry.
Gucci Décor Art Wall, Hong Kong. Merry created the décor illustrations in 2017 and the collaboration has since continued.
Gucci Decor Art Wall, London. The artworks marry Merry’s signature aesthetic and a variety of new items from the Gucci Décor line: scented candles in porcelain jars, vases with snakes for handles, porcelain tableware produced by Manifattura Richard Ginori featuring the Herbarium print (seen below), as well as cushions showcasing the GG pattern in silk jacquard or animal motifs.
Gucci Decor Art Wall, Milan
Gucci Decor Art Wall, New York
GUCCI PRE-FALL 2018 CAMPAIGN IN NEW YORK, HONG KONG & MILAN
Gucci Art Wall, Hong Kong, featured an artwork from the fashion house’s Pre-Fall 2018 campaign.
Gucci Wall Art, Milan was launched along with the New York wall, seen below. Carrying forward the artworks from the pre-fall 2018 campaign.
Gucci Wall Art, New York attempt to transport you directly to 1968, the spring of student awakening in Paris, featuring the artwork from the Pre-fall 2018 campaign.
GUCCI x IGNASI MONREAL, LONDON
Ignasi Monreal created the distinct colorful artwork on a wall just off East London’s famous Brick Lane. The first of its kind to debut in Great Britain.
GUCCI BLOOM x IGNASI MONREAL, MILAN
Gucci Bloom Art Wall in Milan by Ignasi Monreal
I’m going to end this story with this lovely little video interview of Alessandro Michele by The New York Times. Don’t you think my description of him fits perfectly?
Charu Gaur is the founder/editor of Runway Square. Don’t ask her to meet over tea or coffee. She’s currently working on her selfie game which recently went for a toss. Tips are welcome.