If you are the one seeking unexpected and inspiring experiences while travelling, then chances are that you might be already familiar with Gucci Places, a network of locations that reflect the taste and values peculiar to the 96 year old house. And you would be glad to know that Gucci recently expanded its Gucci Places network with the addition of 6 new special destinations, all of which possess the quality of being able to surprise, arouse interest and inspire a creative response.
What’s even better is that to mark the inauguration of the 6 new places, Gucci collaborated with 6 talented creatives and asked them to visit the Places and record their impressions with an instant camera, so as to produce spontaneous imagery reflecting their responses to their designated locations. The results constituted highly personal, visual journals of discovery, and featured hidden corners, travel notes and sketches, and pictures of souvenirs the artists’ picked up: for example, flowers collected in the Boboli Gardens, poems from the Antica Libreria Cascianelli and entrance tickets to the Daelim Museum.
These new Gucci Place might be spread all over the world from New York to Rome To Seoul, but for your help, they have been enlisted below so that you make sure to put them on your travel list.
The Dapper Dan Atelier Studio, New York City, New York, USA
Dapper Dan’s appearance in Gucci’s men’s 2017 campaign, shot by Glen Luchford, was followed by a Gucci-Dapper Dan collection and collaboration on this Harlem atelier last year. Therefore, it comes as no surprise that this is one of the special destinations added to the Gucci Places initiative. Even the artist picked for its inauguration has been portrayed in Gucci’s new book, Dapper Dan’s Harlem, by photographer Ari Marcopoulos and is founder and CEO of Harlem’s Fashion Row (HFR) i.e. Brandice Daniel.
The Gucci Garden, Florence, Italy
Located inside the historic Palazzo della Mercanzia (Palace of Merchants), the Gucci Garden opened in January 2018 and houses the Gucci Garden Galleria exhibition space, a boutique and the restaurant Gucci Osteria da Massimo Bottura. The Gucci Garden comes full circle this January as it joins Gucci Places network and Isabella Cortier, whose previous Gucci collaboration involved a series of images inspired by people she met on the streets of Florence, is an utterly appropriate choice for the gardens.
The Hollywood Forever Cemetery, Hollywood, Los Angeles, USA
Hollywood Forever Cemetery has a special connection to the House and Alessandro Michele, after he attended a party tribute to Johnny Ramone in 2016. Later, Spring Summer 2017 collection featured pieces with embroideries referencing the cemetery. And last year in November, Gucci Guilty fragrance launch party was also held at the cemetery grounds where Alex Cameron, New York-based Australian musician and songwriter, performed who also happens to be the designated collaborator for the cemetery.
The Boboli Gardens, Florence, Italy
Situated behind the magnificent Pitti Palace, the grand and green Boboli Gardens, a UNESCO World Heritage Site, is the fourth Gucci Place of 2019. Gucci is also a proud participant in “Primavera di Boboli” (Spring in the Boboli Gardens), a multi-year cultural project whose aim is to restore and improve the Gardens. Like other places, Gucci chose an existing collaborator of the house, Adrian Kozakiewicz, who has previously been associated with Do It Yourself artwork project, for the must-see Florence gardens.
The Antica Libreria Cascianelli, Rome, Italy
This Roman bookstore was the setting of Gucci’s pre-fall 2017 look book and tailoring campaign, shot by photographer Ari Marcopoulos. Significantly, a collection of antique tomes that come from here is available at the Gucci Garden boutique in Florence. For this eccentric yet historic bookstore, Gucci invited Silvia Calderoni whose last association with Gucci was for Cruise 2018 advertising campaign that was shot in Rome itself by Mick Rock.
The Daelim Musuem, Seoul, South Korea
The first Gucci Place unveiled in Korea shares Gucci’s love of contemporary art and design. Currently, it is running Gucci’s long time collaborator and good friend, Coco Capitán’s exhibition and she’s also associated with Gucci Places for the museum. The exhibit Coco Capitán: Is It Tomorrow Yet? also features the work created by Capitán in collaboration with Gucci as well.
Karishma is a science nerd turned fashion and beauty writer who loves talking about trends as much as eating desserts. Gucci, salted caramel ice-cream, jewels, and Simba (her dog) make up four chambers of her heart. Like Karishma’s story? Drop her a line in the comments section below.