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Meet The Newest Beauty Discovery & Commerce App: KULT

From Shiseido to COSRX, find all your favourites here.

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Image Courtesy: KULT @sokultsokool/Instagram

As the world of fashion revels in pink, the beauty realm turns lilac with KULT – a new-age beauty discovery and commerce app. Created for a personalized and accessible beauty and lifestyle experience from discovery to delivery, KULT works towards democratizing beauty with its diverse, customer-oriented content, interactive technology, and community-building approach. And that is what makes it ‘So Kult and So Kool’.

From Colorbar Cosmetics to Shiseido, from Kama Ayurveda to La Roche-Posay – you will find a great assortment of Indian and International beauty brands to discover and experience on the app. But what really makes KULT stand out from existing beauty apps/marketplaces is a simple yet effective feature called The Kult Score, a unique skincare scoring method to help find the exact products based on skin concerns and requirements. And for these exclusive and personalised skin recommendations, all you got to do is take a quick skin quiz based on Baumann Skin Typing – which has been specifically updated with relevant Indian skin concerns for a more precise and definite score. Well, we sure have sorted our skincare shopping woes with the help of The Kult Score. What about you? And yes, they even have your makeup shopping concerns sorted with their editorial imagery supporting product listings and engaging tutorial-like content highlighting the trends and products. So, go and get that coloured eyeliner now!

And it is not only the diverse content and curation that makes KULT special, it is also the post-purchase experience that adds to its cool quotient – like the Instagram-friendly lilac packaging and the 2-hr delivery service for Mumbai. While we fill up our lilac cart with some of our favourite products (like COSRX Green Hero Calming Wipes, One Thing Centella Asiatica Extract, Shiseido VisionAiry Gel Lipstick, and La Roche-Posay Effaclar K(+) Renovating Care Moisturizer), you can get started on downloading this ‘So Kult & So Kool’ beauty extravaganza on your iPhones. Believe us, this is the next IT beauty destination. And yes, they have the android app launching very soon. Until then, our dear iPhone and beauty enthusiasts do share your KULT experience in the comments below.

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