Beauty Brands Have a New Favourite Customer. And That’s Your Pet!

It’s a world of pets and we are just living in it! And yes, your favourite brands agree as well. Miu Miu and Prada, Versace and Fendi, Goyard and Hermes – we have many of the luxury fashion brands offering clothing and accessories for your four-legged friends, making sure you spoil them as much as you spoil yourself. And with pets being anthropomorphized as the all-important family member (#GuiltyNotGuilty), it’s obvious that we want to pamper them with novelties and provide the same level of care and well-being as any other family member. While fashion has been catering to pets for the longest time, this humanization has created an exceptional growth opportunity for the beauty sector as they set out to capture the attention of pet owners across the globe with luxe novelties for their furry friends – leading to the creation of ‘pet beauty’.

Kiehl’s Cuddly-Coat Grooming Shampoo, Grooming Rinse, and Cleansing Spritz (Rs.7,257), Aesop You & Your Dog Duo (Rs.7,848), and Ouai Fur Bébé Pet Shampoo (Rs.2,700)

And well, some of the premium beauty brands have already been catering to the comfort and luxury of your pets for a few years now with specifically designed products, i.e., Kiehl’s Cuddly-Coat Grooming Shampoo, Grooming Rinse, and Cleansing Spritz, Ouai Fur Bébé Pet Shampoo, and Aesop You & Your Dog Duo (featuring germanium leaf body cleanser for you and tea tree leaf and spearmint leaf skin and fur wash for your dog). Then, there have been fairly new entrants that have established themselves as dedicated pet care and beauty brands by capturing the essence and ideals of the humanization of pets. Like Artemis (a vet-developed dog care brand balancing science with love) which currently only retails a 3-in-1 dog wash, Leto – made of algae, colloidal oatmeal, and prebiotics, or Pride + Groom (an all-natural beauty brand for pets) that specializes in coat-specific formulas for shampoo and conditioner along with after-bath essentials.

Artemis Leto (Rs. 2,363)

Pride + Groom The Wash Sample Pack (Rs.6,075) and The Leave In & The Only Brush Set (Rs.4,894)

Taking this humanization to its completion is Masco Beauty, which has elevated pet beauty with dedicated skincare essentials, crafted in Spain, for your pets. From Power Eyes to clear eye strains to SPF For Dogs, from Multi-Vitamin Serum for skin and fur to vanilla cookies scented mist, they have all the luxe essentials to pamper your furry friends. And in this premium pet beauty offering, the ever-popular fragrance category is currently being dominated by the headline-grabbing Dolce & Gabbana Fefé, a dog fragrance mist named after co-founder Domenico Dolce’s dog. This scent has notes of ylang-ylang, musk, and sandalwood with a 24-carat gold-plated paw on the bottle – embodying the luxe opulence of D&G.

Masco Beauty Essentials Routine Box (Rs.9,487) and Dolce & Gabbana Fefé (Rs.8,354)

While these are just a few in the string of distinctive pet beauty products, this merger of beauty and pet grooming is touted to be an ever-growing space, courtesy of the pet owners (like us!) who look to find the same standard, comfort, and experience for their pets as themselves. Just like how Rare Beauty launched dog toys resembling their best-selling mascara and blush, giving all the beauty gworls an opportunity to include their dogs in their makeup routine – a perfect move to capture a broader market in the real and reel worlds alike.

Rare Beauty Soft Pooch Blush Dog Toy, Rs.1,600

Yes, the beauty spotlight is now on your furry friends! So, what’s your pet’s beauty ritual?

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