Let’s admit it, the excitement of new beauty launches is almost intoxicating. Especially in this age of Instagram, the build-up is so strong and rousing with fabulous gifs, videos and whatnots that by the time the product is in the market, we find ourselves right in front of the line to shop. Here are some of the summer beauty launches of 2018 that got us all giddy –
Beauty Blender Bounce Liquid Whip Longwear Foundation
It was a long time coming and it’s finally here! Beauty Blender just launched (like 5 hours ago!) their first ever makeup and first ever foundation. Priced at $40 The fabulously packaged foundation (it’s got an egg-shaped dispenser to dip your BB into) comes in 32 shades and is supposed to be light, airy and velvet-ish.
Givenchy Le Rouge Liquide
From outside it looks like a classic Givenchy lipstick but once opened you find that instead of the traditional stick, it has a foam applicator. This new lipstick hides a pen-style mechanism in the luxury signature Givenchy case.
Karl Lagerfeld + Model co Choupette Eye Palette
When daddy Lagerfeld creates products with his cat Choupette as muse things get really cute really fast like the Karl Lagerfeld + ModelCo Choupette Collectible eye palettes.
‘Tis The Season To Be A Mini
You know our love for all things travel-size! So when we heard MAC, PAC and B:Blunt have launched the mini versions of their best selling products, we were all too excited. I mean little Ruby Woo calls for a whoohoo!
Dior Capture Youth Range
It’s one thing to age gracefully and the other to ignore your skin’s needs. At Runway Square we don’t look at anti-aging products as a way to stay unnaturally young, we want products that calm, soothe, refresh and deal with issues that arise due to multiple factors like UV, diet, stress, lack of workout and crazy work hours (I’m writing this at 2:30am) over the years. That’s why we have been excited about the Dior Beauty Capture Youth range which includes a cream and a collection of serums that deal with specific issues like redness, uneven or dull skin, We’ve been reading Dior Capture Youth reviews for a while and wanted to try the excited that the range is now available in India too.
Paul Mitchell Tea Tree Line
The Paul Mitchell Tea Tree Special shampoo is highly rated across beauty websites and we can’t wait to try it out either now that it’s finally available in India. The line includes Tea Tree Lemon Sage
Thickening Shampoo and Tea Tree Lemon Sage Thickening Conditioner and styling products like Tea Tree Firm Hold Gel, Tea Tree Grooming Pomade and Tea Tree Styling Wax.
The Body Shop The Oils of Life™ Intensely Revitalising Cleansing Oil-In-Gel
If you’re a fan of the Korean double cleansing routine, you’d be happy to hear about the launch of The Body Shop’s Cleaning Oil-In-Gel. With 30% pure oils in the formula, it’ll leave your skin nourished after the cleansing. #Win
Giorgio Armani Lip Vibes Collection
Hello summer and hello super-sexy highly-pigmented lip colours! Giorgio Armani Lip Magnetliquid lipsticks range now has a little sister line called Lip Vibes. These come in rich, gorgeous colours and give you a fabulous matte finish. Put it down on your next duty-free shopping list.
Glossier Cloud Paints in Storm and Dawn
Oh, the pillowy cream-gel blushes from Glossier got two new entrants and we want to hug them and sleep. Meet Storm (a warm rose) and Dawn (a sunny coral) colours that have been added to the Cloud Paints that drives inspiration from the colours of New York’s famous sunsets. Oh bliss!
Fenty Beauty Moroccan Spice Palette
We’re still shook from Rihanna dropping Fenty Beauty, one of the most talked about beauty launches, globally! Raise your hand if you have asked every friend/cousin travelling abroad to pick a Fenty B for ya. We see you! Manifest a shopping holiday right away because you gotta get your hands on the Moroccan Spice palette asap.
Marc Jacobs Coconut Eye-Conic Multi-Finish Eyeshadow Palette
If you haven’t been lusting over this palette on Instagram for the past few weeks then we need to discuss your SM game. The packaging is just so on-point we almost didn’t care what the shades were like but of course, we looked and they’re bloody stunning.
Charlotte Tilbury Legendary Lashes Volume 2
The first edition was perfect, this is perfect-er! And long wear.
Smashbox SuperFan Mascara
If lengthening mascaras are your jam, then this is your greatest hit. Currently, one of our most favourtie mascara.
Maybelline BrideTribe and ‘Alia Loves New York’
Talking about throwback, metallic lipsticks are back and Maybelline wants all the bridesmaids to know that! The BrideTribe collection consists of 4 gorgeous eyeliners, almost a gazillion shades of lipsticks and a highlighter. Oh and, Alia Bhatt has put together four lovely tints for her Alia Loves New York collection of Maybeliine Baby Lips lipbalms. We actually quite love them as they’re super hydrating and tinted.
How do you break the internet with a throwback? Ask Crayola! The iconic crayons brand launched their own makeup line in collaboration with ASOS and every #makeupaddict around the world screamed in joy.
Chanel Palette Essentielle Été
This 2-in-1 palette consists of two highlighters and one tint which can be used on your cheeks, lips and eyes. Basically thing little piece of art is all you need in your bag. That is always a good idea!
First Aid Beauty Coconut Water Cream
Since its recent launch, fellow skincare fiends abroad haven’t stopped recommending this one for it’s non-greasy insanely hydrating formula. One friend said, “it’s almost like your skin is drinking refreshing coconut water.” Another one added to our shop abroad list.
Disguise Cosmetics lipstick
Four scientist girls from India got together and launched a cosmetics brand! How often do you hear that story? That’s what makes Disguise Cosmetics stand out along with the fact that they’re vegan, cruelty-free and have Avocado and Marula oil that nourish your lips. We’re sold!
Did we miss any of your favourite summer launches? Drop a comment below!
Charu Gaur is the founder/editor of Runway Square. Don’t ask her to meet over tea or coffee. She’s currently working on her selfie game which recently went for a toss. Tips are welcome.