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Dissecting The Extreme Beauty Culture In Brazil

In its series titled Beyond Beauty, i-D magazine got tattoo artist and activist Grace Neutral to explore individual expressions of beauty. Watch her investigate the tensions between the mainstream beauty standards and alternative underground youth rebelling against them.

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In its series titled Beyond Beauty, i-D magazine got tattoo artist and activist Grace Neutral to explore individual expressions of beauty. Grace traveled to São Paulo, Brazil to investigate the tensions between the mainstream beauty standards and alternative underground youth rebelling against them.

In the first episode, Grace (lovingly called tattoo-covered alien princess by the magazine) discovers more about the pressures to have the ‘perfect body’ and long hair. From an all-female tattoo studio to a plastic surgeon’s office, she meets a range of young women to find out about how perceptions of femininity and identity are changing in Brazil.

What are your thought? Did you, in some manner, experience this trend during your travel to Brazil? Do tell.

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