With her multi-hyphenated profile and lifestyle, Aishwarya Nair Mathew is not just another Indian hotelier on the block. She is also a Food and Wine Consultant, Founder of AMAI Treats (Artisanal Food Brand) and a true fashionista in every aspect. So, it came as no shocker when she announced her lifestyle label, ALIGNE which has been created with a sole purpose of empowering the modern woman’s life through design.
While speaking of her brand, Nair said, “ALIGNE came to me through divine intervention, I was really looking for an inspired way to channel my abundant artistic energy. With the ALIGNE Journal, the blog on our website, I get to help people, & discuss interesting topics. Whereas, with the retail line I get to unfold my creativity in design looking at form and function.” She further explains that the idea behind ALIGNE was to create a design house on the principles of lasting elevated essentials for any season. And this is reflected in her first capsule collection – ELEMENTAL, as well. With Elemental, she has highlighted the clean, fine-lined, minimal style with cotton satin, silk and silk crepe.
So, if you are in Mumbai on 10th and 11th October 2018, then do visit Design One (NSCI) to get your fashion wardrobe and lifestyle sorted with ALIGNE. And remember, when we shop, the world feels better.
Hello! The Runway Square team is excited that you’re here and we would love to hear what you have to say about this story. Leave a comment below or holler at us on Facebook, Twitter or Instagram :*