In the good old days, word of mouth was the only recommendation you needed. Next came bloggers with their extensive reviews and their swatches. Now, it’s the age of Insta-stories. You see it, you DM-it, you shelfie it. Yep, it’s right there on your beauty shelf in minutes. Now, we are guilty of buying all kinds of stuff that we see – from serums to OG highlighters to weird lipsticks. But note that the 15 cool ones we chose today are all much loved and you’ll be a better person for knowing them. Because seriously, we are tired of #Kylielipkits.
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