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Italian Men’s Grooming and Skincare Brand WOMO to debut in India

A perfect launch for modern gentleman’s perfect choice!

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WOMO, Italian men's grooming and skicare brand

With the idea of astonishing Indian men with Italian panache, WOMO, Percassi-owned men’s cosmetic brand, announced a long-term partnership with Genesis Luxury, a Reliance Brands Limited company. Through this exclusive partnership, Genesis Luxury aims to open the Mumbai Flagship by first half of 2020 where WOMO product lines, and the cutting and shaving services of Bullfrog, the barbershop founded by Romano Brida and acquired by Percassi in 2014, will be offered, while exploring relevant sale channels in the near future.

Talking about the partnership with great satisfaction, Stefan Percassi (founder and president of WOMO) mentioned that they are well-prepared for the multi-channel opportunities in the Indian market and believe that the partnership will be a boost to the internationalization of the brand. And Sanjay Kapoor (founder and president of Genesis Luxury) added that WOMO would make a perfect choice for modern gentleman as now Indian men don’t shy away from paying attention to personal wellness and appearance.


From fragrance to shaving items, from skincare products to beard and hair products, and an essential range of travel clothing and accessories – WOMO truly understands the needs of a modern man. And therefore, we believe that all you men need to gear up and be ready for the entry of WOMO into the Indian market. This one’s going to be a gamechanger!

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