Charu Gaur

Charu Gaur is the founder/editor of Runway Square. Don't ask her to meet over tea or coffee. She's currently working on her selfie game which recently went for a toss. Tips are welcome..

Area: A Label We Are As Obsessed With As Rihanna And Kendall Jenner. #RSQShowcase

Every now and then a brand pops up on our Instagram timeline and I go where have you been my whole life. Area is one such brand. I’m obsessed. Honestly, if you scout through my wardrobe you’ll not find many shiny, sparkly clothes but I guess my ex-party girl alter ego really connected with their aesthetic. Area’s super slick social media has a huge role to play if not the fact that Rihanna, Ariana Grande, Kourtney Kardashian and Kendall Jenner are fans of the brand. Here are some of the pieces I want in my wardrobe STAT.

It’s fine, I’ll just wear this to go grocery shopping!
I am happy to throw a party if it means I can wear this!
This neckline is everything!
Do I need new shoes? What kind of question is that?
This bralet has got to come with me to the next beach holiday.
Next destination wedding bling.
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