Born with the promise of revealing natural and radiant beauty through genuine sensorial and wellness experiences, L’Occitane continues its promise by launching its much-appreciated Orange Blossom Solidarity Balm in India. This launch also coincided with the reopening of their Palladium Boutique, Mumbai where the Solidarity Balm will be available exclusively.
The Solidarity Balm, enriched with 97.9% Shea butter, and a burst of citrus notes of mandarin orange and lemon, helps to nourish, soften and protect the lips, body and hair all day long. And its delicate, seductive fragrance delights the senses, while leaving a lingering scent on the skin. The reason behind its world-wide admiration is not solely related to its delightful fragrance, but also to the fact that this multi-purpose balm promotes women’s economic independence in Burkina Faso – the home of Shea butter as 100% of profits from its sale go towards the L’Occitane charity programme. And to celebrate the Burkina Faso women, this new limited edition comes adorned with bright and colourful motifs like red, green, and white wedding flowers evocative of African wax fabric or the dark blue oval shapes that recall the nuts used to make Shea Butter.
And orange blossom fragranced Shea butter-based balm that promotes women’s leadership – isn’t this a truly inspiring and captivating product? Well, we can’t wait to spend our days and nights with the Solidarity Balm. So, see you at the Palladium!
Karishma is an engineer turned fashion stylist and writer who loves talking about trends as much as eating desserts. Gucci, Ranveer Singh, salted caramel ice-cream and red lipsticks make up four chambers of her heart. Like Karishma’s story? Drop her a line in the comments section below.