Suhani Parekh‘s young Indian accessories label Misho popped up on the scene recently and instantly became label to reckon with. If you follow Indian magazines, stylists and bloggers, chances are you’ve seen and loved Misho’s designs that celebrate the inspiration Parekh seeks from her travels around the world, using clean lines and geometric shapes. Runway Square editor, Charu Gaur, interviews the lovely ‘accidental’ jewellery designer:
Charu Gaur: How did Misho come about?
Suhnai Parekh: I actually studied to be a sculptor at Goldsmiths University in London. So around 2 years ago, while working with interior designer Ashiesh Shah (I still work with him), I just randomly started making some jewellery for myself inspired by all the architecture I loved during my travels. My friends started complimenting me and asking me to make a few pieces for them. I did for a bit and then I thought hey, maybe it’s a good idea to launch a label. Thankfully, it paid off. It all just grew really organically.
CG: What have been the highlights of your journey so far?
SP: Rihanna wore my earrings in the cover-story of Vogue Arabia!! It was totally unexpected and so exciting. It’s been such an exciting journey. I won the Elle Graduates Award as well as Grazia Young Fashion Award in 2016, been featured in Indian and International editions of all major magazines, and we’re probably the only Indian label available on Luisa Via Roma.
CG: Who do you consider your mentors in the industry? Who are the people who helped you grow?
SP: Definitely Malini Bannerjee (Fashion Director, Elle India), she was styling the Amit Aggarwal show at Amazon India Fashion Week’s grand finale last year and she used our Misho pieces with his gorgeous clothes. Along with her Ekta Rajani (Stylist / Ex Fashion Director, Grazia India), Ashiesh Shah (architect and interior designer to who’s who) and Greg Foster (Editor – Architectural Digest, India) have been great friends and mentors.
CG: What’s next for Misho?
SP: I’m launching two collections soon and one of them will fine jewellery. It’s my first time designing fine jewellery so it’ll be interesting to see how that turns out. Fingers crossed!
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